True Project X Storm Puts an AI Kick Point in Your Hands

Most sticks make you pick a lane. A low-kick shaft rewards quick snaps and wristers. A mid or high kick loads up for wide-handed slappers and one-timers. True's new Project X Storm is built around the idea that you should not have to choose.

The headline is SmartFlex AI, which True describes as an adaptive kick point that shifts in real time between low, mid, and high kick profiles based on your hand placement and applied pressure. In practice, that means the shaft stays more flexible when your hands are close together for an effortless release, and firms up when your hands spread apart so you get more power behind a bigger shot. If it delivers on that, it is genuinely useful, because it targets the exact tradeoff most players feel every shift.

Underneath, True leans on familiar hardware. The blade uses SRT4S construction with four ribs placed through the blade to load and return energy, and True pairs it with an all-new foam core aimed at keeping strength up while trimming weight. True also positions the Storm as more durable than earlier Project X sticks, so this reads as a refinement of a known platform rather than a clean-sheet redesign.

The look matches the limited edition billing. It ships in a color-shifting purple and black finish that plays with the light, and retailers list it as a Limited Edition Model.

Who is it for. This is a top-tier price-tier stick for players who want one shaft that covers both a fast release in tight and a heavier shot from distance, and who do not mind paying for the newest tech.

Availability and price. The Storm is out now at major hockey retailers. Senior sticks run $359.99 and come in 85, 75, and 65 flex, with intermediate, junior, and youth versions also on shelves.

Worth flagging: True publishes the adaptive-kick claim, but there is no independent lab test of how much the flex actually changes hand to hand, so treat the AI framing as a design goal until someone measures it on ice.