Roadrunners Launch Free Fan Rewards Program With Uptop
Tucson fans can earn points on everyday purchases at local partner businesses and redeem them for tickets, merchandise and in-arena experiences.
The Tucson Roadrunners announced Roadrunners Rewards on Wednesday, a free fan loyalty program built in partnership with Uptop, a Rain company, that turns everyday spending at local businesses into points redeemable for tickets and team experiences.
The setup is simple. Fans create an account, link a preferred credit or debit card, and points accrue automatically on qualifying purchases at participating partner locations, in store or online. Anyone who links a first card gets a 10,000-point bonus to start. Points can also be earned through referrals, daily bonuses and digital badges.
The launch partner list leans local and familiar: Barrio Brewing Co., Beyond Bread, Culinary Dropout, Culver's, Main Event, Penelope Pizza and Texas Roadhouse. The team says more partners and rewards will be added through the season and the offseason.
What the points buy is the interesting part. Beyond game tickets, official merchandise and signed memorabilia, the redemption menu includes a Zamboni ride, a ceremonial puck drop, and a turn as guest PA announcer.
The program is open to all fans, free to join, and runs year-round rather than just during the AHL schedule. Tucson is also pitching it to local small and medium-sized businesses as a way to become an official Roadrunners Rewards partner and drive traffic through the fan base.
The Roadrunners are the AHL affiliate of the Utah Mammoth. Fans can sign up through the official Roadrunners Rewards website.
