Blues add Reebok promotions at home games in new partnership
The season-long deal includes arena promotions, support for First Responders Day and sponsorship of the Blues’ Work Boots Award.
The St. Louis Blues announced Monday that Reebok will be the club’s official work shoe for the 2026-27 season. The partnership with Warson Brands, which licenses Reebok’s occupational footwear, includes new promotions for fans at home games.
The Blues said the partnership will bring Reebok appearances and support to First Responders Day. The club’s promotional calendar lists the event for Feb. 27, when St. Louis hosts the Minnesota Wild.
Reebok will also sponsor the Blues’ Work Boots Award. The team said the campaign will recognise workers who help run games, including arena staff and equipment crews. The Blues and Reebok plan to announce more fan experiences later in the season.
