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NHL Marketing

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File photo: New York Islanders defenceman Matthew Schaefer skates with the puck against the Carolina Hurricanes in Raleigh on April 4, 2026. — James Guillory-Imagn Images

NHL · NEWSSep 28, 2026

NHL puts player personalities at centre of fan growth push

Marketing chief Sean Eggert is using off-ice profiles and creator partnerships to reach viewers drawn to hockey by television dramas.

NHL Marketing News · Hockey.com