Really, it was just a matter of time.
If you didn't see this coming, well, you're about to.
Leave it to the Sports Business Journal to break the news to us that the NHL will unveil virtual ads in this spring's playoffs, transforming the glass around the rink into the yellow pages, much like the ads that annoy the heck out of us from behind home plate during the World Series.
Read the Full Article
By Paul Kukla
Location: Any NHL Arena