eMedia Interactive Inc. ("eMedia") operates a suite of Websites including
http://www.emedia.com/
("eMedia Website") and any other eMedia-owned sites provided to you by
eMedia (the eMedia Website and other eMedia-owned sites are together referred to
as the "Website"). The Website is an online service that provides information
and entertainment to the online audience and connects our members together both
socially and economically. People who become members on one of eMedia’s Websites
can profile their lives online, view each other's profiles, and connect with others
around shared social and economic interests. eMedia members can change their profile
information at any time and can control how other members and the service communicates
with them.
This Privacy Policy provides eMedia's policies and procedures with respect to the
collection and use of your personally identifiable information as a user of the
Website and/or as a member of one of eMedia's Websites, and with respect to the
choices you have about the use of that information. Use of the Website is governed
by the TERMS OF USE (located at http://www.hockey.com/about/terms.aspx),
which incorporates this Privacy Policy by reference. In this regard, acceptance
of the TERMS OF USE constitutes acceptance of this Privacy Policy, all as expressly
provided in the TERMS OF USE.
By accepting the TERMS OF USE and therefore this Privacy Policy, you hereby confirm
that you know that the Website is a website operated by eMedia in Canada, and you
consent to the transfer of your personal data to Canada, where your personal data
will be subject to Canada law and, if you live outside of Canada, where the level
of data protection may be different compared to your country.
eMedia places the highest priority on online privacy. If you have any questions
concerning this Privacy Policy, please email us at support@emedia.com.
Notice to California Residents: Under California Law, California
residents have the right to request in writing from businesses with whom they have
an established business relationship, (1) a list of the categories of information,
such as name, address, email address, and the type of services provided to the customer,
that a business has disclosed to third parties (including affiliates that are separate
legal entities) during the immediately preceding calendar year for the third parties’
direct marketing purposes, and (2) the names and addresses of all such third parties.
To request the above information, please write to us with a reference to California
Disclosure Information at: Marketing Department, eMedia Interactive Inc., 829 Southgate
Drive, Guelph, Ontario N1G 4W6; Canada.
Children under age 13: eMedia does not knowingly collect or solicit
personal information from anyone under the age of 13 and eMedia does not knowingly
allow such persons to register. If you are under 13, please do not attempt to register
for any eMedia site or send any information about yourself to us, including your
name, address, telephone number, or email address. No one under age 13 may provide
any personal information to or on a eMedia site. In the event that we learn that
we have collected personal information from a child under age 13 without verification
of parental consent, we will delete that information as quickly as possible. If
you believe that we might have any information from or about a child under age 13,
please contact us at
support@emedia.com.
Children between the ages of 13 and 18: We recommend that minors
over the age of 13 ask their parents for permission before sending any information
about themselves to anyone over the Internet.
Types of Information Collected
Registration Information
As described in the TERMS OF USE, you may use the Website as a "Visitor"
(which means you are just browsing the Website) or a "Registered Member"
(which means you have registered as a member of the Website). In order to register
as a member of the Website, you must complete the online registration form and create
a password and unique user name. During registration you may also be required to
give personally identifiable information including your first name, last name, email
address, province/ state, zip/postal code and date of birth. We use this information
to authenticate users and to send notifications to those users relating to the Website.
Some of your registration information also becomes part of your Personal Profile.
Personal Profile Information
If you are a Registered Member, you may have the option to provide profile information
about yourself, such as your personal interests, gender, age, education and occupation,
which the Website refers to as your "Personal Profile". We encourage you
to submit relevant information so we can provide you with a more personalized experience
on our sites. We are not responsible for the personally identifiable information
you choose to submit in your Personal Profile. When you update information, we may
keep a copy of the prior version for our records.
Pictures
As a Registered Member, you may have the option to add one or more pictures to your
Personal Profile. Each picture is designated as public and may be indexed in search
engines and will be viewed by all members of that particular Website. You also can
designate one picture as your "Main Profile Picture". Your Main Profile
Picture (if you provide one) is always viewable by Visitors and Registered Members.
Promotions, Contests or Surveys
From time-to-time you may be offered the opportunity to participate in a promotion,
contest or survey on the Website (we will refer to all of these activities as "Promotions").
If you participate in a Promotion, we (or a third party identified by eMedia) may
request additional information from you - including personally identifiable information.
Invitations and Other Communications to Non-Members
We may offer you a referral service to tell a friend about our site. If you choose
to use our referral service, we will ask you for your friend's name and email address.
We will automatically send your friend an initial email inviting him or her to visit
the Website. eMedia will store your friend's name and email address so that your
friend may be added to your "friends list", and also to send reminders
of the invitations. eMedia will not sell the email addresses you provide for referrals
or use that information to send any other communication besides invitations and
invitation reminders (up to three (3) per email address). Recipients of invitations
from eMedia will be able to contact us at
support@emedia.com to request that we remove this information from our database.
Information from Other Sources
From time to time, we may receive information about you from other sources and add
it to our account information. For example, we may receive confirmations or other
feedback from third parties engaged in Promotions. Additionally, we may purchase
demographic information about you to allow us to provide you with more personalized
offerings. We also may obtain search term and search result information from some
searches conducted through the Web search features; search results and links, including
paid listings (such as sponsored links from Google).
Website Traffic Information
We may also collect and analyze the Internet Protocol (IP) address used to connect
your computer to the Internet, login, email address, password, computer and connection
information, browser type and version, and operating system. We also may use software
tools such as JavaScript to measure and collect session information, including page
response times, download errors, length of visits to certain pages, page interaction
information (such as scrolling, clicks, and mouse-overs), and methods used to browse
away from the page. We collect this information from Visitors and Registered Members,
typically through automated methods.
Cookies and Pixel Tags
A cookie is a small piece of information that a Website can send to your browser,
which may then be stored on your computer's hard drive. It acts as an anonymous
tag that identifies your computer, but not you personally. A pixel tag, also known
as a clear GIF or web beacon, is an invisible tag placed on certain pages of the
Website but not on your computer. When you access these pages, pixel tags generate
a generic notice of that visit. They usually work in conjunction with cookies, registering
when a particular computer visits a particular page. If you turn off cookies, the
pixel tag will simply detect an anonymous Website visit and certain features of
the Website may not be available.
Third-Party Advertisers
The advertisements appearing on this Website may be delivered to users by our advertisers.
We share Website usage information for the purpose of targeting our advertisements
on the Website.
Our advertisers may use cookies and/or clear GIFs. These cookies and clear GIFs
allow the ad server to recognize your computer each time they send you an online
advertisement. In this way, ad servers may compile information about where you,
or others who are using your computer, saw their advertisements, which will help
the advertisers determine which ads are clicked on.
This information allows an ad network to deliver targeted advertisements that they
believe will be of most interest to you. The information that our advertisers collect
and share through this technology is not personally identifiable. This privacy statement
covers the use of cookies by eMedia and does not cover the use of cookies by any
advertisers.
We may transfer personal information to certain advertisers that you have explicitly
requested to receive information from. It will be clear at the point of collection
who is collecting the personal information and whose privacy statement will apply.
Use, Sharing and Disclosure of Information
Personal Information Always Shown
Registered Member information is displayed to people in order to facilitate user
interaction in the eMedia Website communities. The following personal information
is always viewable by Visitors and Registered Members: your display name and your
Main Profile Picture. To facilitate searching and finding friends and acquaintances
on the service (discussed in more detail below), the Website allows users to search
for other members using certain limited criteria, such as, but not limited to, first
and last name, age, and email address; but only if and to the extent that you provide
such information. The following sections describe additional information that may
be viewable by others.
Searching Personal Profiles
The Website includes features that allow Visitors and Registered Members to search
for your profile based on your first name, last name, display name, email address,
state/province, city, zip/postal code, country, date of birth, age, your "friends"
and all your Personal Profile information. If your Profile matches the search criteria
it will be listed in the search results. As noted above, the information presented
with your Profile depends upon your privacy settings, and whether the person conducting
the search is a Visitor, Registered Member or your "friend". (Note: certain
information about you, while not displayed, may be discoverable by specific or repeated
searches).
Service Providers
The Website may use third parties to provide certain administrative and service-related
services on our site. These third parties may have access to all of your personal
information. These third parties are prohibited from using your personally identifiable
information for any other purpose.
Promotional Offers
Occasionally, the Website sends offers on behalf of other businesses. When the Website
does this, it does not give that business your name or any other personal information.
Participation in these surveys or contests is completely voluntary and you therefore
have a choice whether or not to disclose this information. The requested information
typically includes contact information (such as name and address) and demographic
information (such as zip/postal code). Unless the Website provides you notice of
other terms, this Privacy Policy will control the disclosure and use of the information
collected during the Promotion.
Providing Personalized Services to You
The Website stores information that is collected through cookies, log files, clear
GIFs, Internet Traffic Information and/or third-party sources to create a "profile"
of your preferences. The Website ties personally identifiable information to information
in the profile in order to provide tailored promotions and marketing offers and
to improve the content of the site for users. The Website uses cookies and pixel
tags to identify you as a return visitor and optimize and track your use of the
Website. Doing so helps the Website provide enhanced features such as customized
and personalized news, and personalized greetings.
The Website uses clear GIFs in HTML-based emails to determine which emails have
been opened by recipients. This allows the Website to gauge the effectiveness of
certain communications and the effectiveness of marketing campaigns. The Website
also uses this information, which does not alone identify individual users, to analyze
trends, to administer the site, to track users' movements around the site and to
gather demographic information about the user base as a whole. If you would like
to opt-out of these emails, you can do so in the "Edit Profile" area of
your Personal Profile.
The Website sets a persistent cookie to store your password, so you don't have to
enter it more than once. Persistent cookies also enable us to track and target the
interests of our users to enhance the experience on our site.
Some of the Website’s business partners (e.g., advertisers) use cookies on the site.
The Website has no access to, or control over, these cookies, and an advertiser’s
use of cookies is subject to the advertiser’s own privacy policy, not the eMedia
Privacy Policy.
Business Transfers
To improve the offerings and selection at the Website, the Website may occasionally
acquire subsidiaries or particular business units may be bought by or merged with
another entity, entities, or individuals. In such transactions, customer information
generally is one of the transferred business assets but remains subject to the promises
made in any pre-existing privacy notice(s) (unless, of course, the customer consents
otherwise). Also, in the event that eMedia or substantially all of eMedia's or the
Website's assets are acquired, all customer information will be one of the transferred
assets. eMedia reserves the right to transfer personal information to a successor
in interest that acquires rights to that information as a result of the sale of
eMedia or substantially all of its or the Website's assets to that successor in
interest.
Aggregate Information (non-personally identifiable)
The Website shares aggregated demographic information about the user base with business
partners (including advertisers). When sharing this information, the Website does
not identify individual users.
Law Enforcement; Protection of eMedia Interactive Inc. and Others
It is sometimes necessary to release account and other information when we believe
it is appropriate to comply with the law; enforce or apply our terms of use and
other agreements; or protect the rights, property, or safety of eMedia, its users,
or others. This includes exchanging information with other companies and organizations
for fraud protection and credit risk reduction. Under no circumstances, however,
does this include selling, renting, sharing, or otherwise disclosing personally
identifiable information from clients for commercial purposes in violation of the
commitments set forth in this Privacy Policy. eMedia reserves the right to disclose
your personally identifiable information as required by law and when it is believed
that disclosure is necessary to protect eMedia rights and/or (1) to conform to legal
requirements or to respond to a subpoena, search warrant or other legal process
received by eMedia, whether or not a response is required by applicable law; (2)
to enforce the eMedia TERMS OF USE or to protect our rights; or (3) to protect the
safety of members of the public and users of the service.
With Your Consent
Other than as set out above, you will receive notice when information about you
might go to third parties, and you will have an opportunity to elect whether or
not to share the information.
Communications from the Website
Communications Choice/Opt-out
Other than Service-Related Announcements and Customer Service communications (each
described below), you may elect not to receive updates or notifications from eMedia
by unchecking "Send Me All Notifications" on your account's Account Settings
page. You also may elect to receive only specific types of notifications by checking
one or more of the options available in Account Settings.
Special Offers and Updates
The Website may occasionally send you information on products, services, special
deals and promotions. You can elect to receive these emails from us on our registration
page. Out of respect for your privacy, the Website presents the option not to receive
these types of communications. To opt out of these messages, check that you have
not selected that option by clicking on "Edit Profile" when you’re on
your personal MyHockey page.
Newsletters
If you wish to subscribe to the Website newsletter(s), the Website will use your
name and email address to send the newsletter to you. Out of respect for your privacy,
the Website will always provide you a way to unsubscribe. To opt out of these messages,
check that you have not selected that option by clicking on "Edit Profile"
when you’re on your personal MyHockey page.
Service-related Announcements
The Website will send you strictly service-related announcements on rare occasions
when it is necessary to do so. For instance, if our service is temporarily suspended
for maintenance, we might send you an email. Generally, you may not opt-out of these
communications, which are not promotional in nature.
Customer Service
Based upon the personally identifiable information you provide to the Website, the
Website will send you a welcoming email to verify your username and password and
to activate your account. The Website will also communicate with you in response
to your inquiries to provide the services you request and to manage your account.
We will communicate with you by email. Generally, you may not opt-out of these communications,
which are administrative in nature.
Other Terms
Links to Other Sites
This Website contains links to other sites that are not owned or controlled by eMedia.
Please be aware that eMedia is not responsible for the privacy practices of such
other sites.
We encourage you to be aware when you leave the Website and to read the privacy
statements of each and every Website that collects personally identifiable information.
This privacy statement applies only to information collected by this Website.
Co-Branded sites
This Website may contain links to other sites that are co-branded together with
a third party. In such cases, eMedia may or may not be responsible for the privacy
practices of such co-branded sites. If eMedia is responsible for the privacy practices,
then this Privacy Policy will apply. If eMedia is not responsible for the privacy
practices and if the third party is not eMedia's agent or service provider covered
under this Privacy Policy, eMedia is not responsible for the privacy practices of
such site. Again, we encourage you to be aware when you leave the Website and to
read the privacy statements of each and every Website that collects personally identifiable
information.
Chat Rooms, Journals and Blogs, Message Boards, Classifieds and Public Forums
Please be aware that whenever you voluntarily post public information to your chat
rooms, journals, blogs, message boards, classifieds or any other public forums that
the information can be accessed by the public. The Website is not responsible for
the personally identifiable information you choose to submit in these forums.
Security
The security of your personal information is important to the Website. The Website
follows generally accepted industry standards to protect the personal information
submitted to us, both during transmission and once we receive it. No method of transmission
over the Internet, or method of electronic storage, is 100% secure, however. Therefore,
while the Website strives to use commercially acceptable means to protect your personal
information, its absolute security cannot be guaranteed. Unauthorized entry or use,
hardware or software failure, and other factors may compromise the security of member
information at any time. If you have any questions about security on the Website,
you can email us at
support@emedia.com.
User Choices with Regard to Access of Information
You may correct, update or delete your Profile information, and update your registration
information (other than with respect to your username) by logging into your account
and choosing the "Edit Profile" option (available when logged in and viewing
your My Hockey Page).
General
You always have the right to refrain from providing any information (other than
information required for registration). This may have an impact on the use of the
Website and on the ease of making, or ability to make, purchases or taking advantage
of certain unique features of the Website. By providing information about third
parties, you represent that you have all necessary authority and/or obtained all
necessary consents from such person to authorize us to collect, use and disclose
the information of such third parties. All such information shall be governed by
the terms of this Privacy Policy.
Customer Communication
If you do not want to receive email or other mail from us (other than required service-related
announcements described above), then please adjust your account setting regarding
email contact preferences by logging into your account and choosing the "Edit
Profile" option (available when logged in and viewing your My Hockey Page).
You cannot waive the applicability of the Terms of Use and other legal notices,
such as this Privacy Policy, and if you elect not to receive those notices, they
will still govern your use of the Website, and it is your responsibility to review
them for changes.
Cookie Choices
All Web browsers have the ability to accept cookies, reject cookies, or to prompt
the user before accepting them. The Help portion of the toolbar on most browsers
will tell you how to prevent your browser from accepting new cookies, how to have
the browser notify you when you receive a new cookie, or how to disable cookies
altogether. However, affecting the acceptance of cookies means that you may not
be able to use such important features as accelerated ordering; some features are
only available if you leave cookies turned on.
Anonymous Browsing
A large number of products may be accessed without the use of cookies, or anonymously.
In addition, the Federal Trade Commission provides useful information about online
privacy on its own Website, Site Seeing on the Internet.
Changes in this Privacy Policy
If we decide to change this Privacy Policy, we will post the modified Privacy Policy
on this Website to make users aware of what the changes are, so users will always
be aware of what information we collect, how we use it, and when we may disclose
it.
We reserve the right to modify this Privacy Policy at any time, so please review
it frequently. A user is bound by any minor changes to the policy when she or he
uses the Website after those changes have been posted. If, however, the Website
is going to use a Registered Member's personally identifiable information in a manner
materially different from that stated at the time of collection, we will notify
users by posting a notice on the Website for 30 days.
Contact Us
If you have any questions or suggestions regarding our Privacy Policy, please contact
us at: Marketing Department, eMedia Interactive Inc., 829 Southgate Drive, Guelph,
Ontario N1G 4W6, Canada; Facsimile: (519) 837-9256; or support@emedia.com.
eMedia Privacy Policy Version 2007.10.22.